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Strategic battlecard · Comparative · $995

You, your named rival, and the crossover.

One rubric, both sites scanned live. Who wins today's human-decided sale, NOW. Who wins when the agent decides, NEXT. And the crossover, the factor where the whole story turns. Read against each brand's full single battlecard, both included.

Run your head-to-head
SAMPLE · AUSTRALIA · ELECTRONICS & APPLIANCES · MEASURED JUN 2026 REAL SCAN · ANONYMISED NOTHING
INCUMBENT GAP +19 · WINS BOTH SCORES THAT COUNT
JB Hi-Fi jbhifi.com.au
57
NOW · MODERATE
38
NEXT · DEVELOPING
CHALLENGER GAP +22 · OWNS SEARCH, NOT THE CUSTOMER
The Good Guys thegoodguys.com.au
55
NOW · MODERATE
33
NEXT · AT RISK
NOW · FACTOR BY FACTOR · JB HI-FI ◂ ▸ THE GOOD GUYS
FACTORS SPLIT 2–2 · TRUST IS WEIGHTED HEAVIEST, IT CARRIES THE SCORE 57–55
THE CROSSOVER · THE TEACHING MOMENT

The Good Guys owns the search box. JB Hi-Fi owns the shopper.

THE GOOD GUYS' LEAD · DISCOVERABILITY 81–75

215k organic keywords, ~6.1M monthly visits. It owns Google, the channel that mattered when humans did the searching.

JB HI-FI'S LEAD · TRUST 41–34

The signal a human weighs most, and the one an agent weighs on the human's behalf. Search dominance doesn't convert if customers reject the pick.

When an AI surfaces both and a human chooses, or an agent chooses on the human's behalf, the brand that wins trust takes the sale, whatever the search numbers say.

WHAT ARRIVES

Three documents. One story.

01

The comparative battlecard

The verdict, both scorecards factor-by-factor, the crossover, cohort position, and a win-back roadmap for the trailing side, sequenced by leverage.

02

Your single battlecard

The full report on your brand, every NOW factor and NEXT pillar, with the evidence behind each score.

03

Their single battlecard

The same full report on your rival. You'll know their gaps better than they do.

RUN YOUR HEAD-TO-HEAD

Name the rival.

VS
ADDRESS CHECK

BOTH SITES SCANNED LIVE·3 REPORTS IN ONE EMAIL, THE HEAD-TO-HEAD + BOTH SINGLE BATTLECARDS

Just want your own brand? The single battlecard is $495 →

Multiple rivals, categories or countries, or annual terms with a dashboard? [email protected]