The agents are shopping.
Notes from the shift.
Essays on agentic commerce, machine trust, and what leadership looks like when the buyer, and half the workforce, is software.
The Rise of the Autonomous Buyer: Why Gemini Spark Changes the Rules
Gemini Spark pairs an always-on agent with the Agent Payments Protocol. When agents become the shortlisters and the buyers, the old rules of SEO and CRO start to break down.
Quick Wins in an Agentic Retail World
Agent readiness is now a dashboard metric on a fifth of the web. Most of what it measures you can ship in a week. Here are the quick wins for retail, and the one thing no checklist can prove.
Agent Optimization Is the New SEO
SEO was built for human eyeballs. Autonomous AI agents evaluate websites differently. Here is what agent optimization actually requires.
When the Shopper Is a Bot: What Agentic Commerce Actually Means for Retail
AI agents are starting to shop. Retailers optimised for human eyes face a new customer that judges product data, checkout friction and machine legibility instead.
How Does a Machine Decide Who to Trust?
When AI agents choose vendors, trust stops being a feeling and becomes a set of verifiable signals. Here is how machine trust actually works.
Leading an AI Adoption Nobody Asked For
Most enterprise AI programs fail on management, not technology. Lessons from leading AI adoption inside a global retailer.
Your Instincts Were Trained on Humans
Leaders' error-detection instincts were built for humans. AI gives none of the tells. Why critical thinking needs recalibrating, not just strengthening.
I Managed Teams for Twenty Years. Then I Built a Company With No One In It.
After twenty years managing teams, building with AI at pace and scale demands a different mindset. What transfers, what breaks, and what nobody warns you about.
Five Questions Boards Should Be Asking About Agent Readiness
Autonomous AI agents are becoming buyers and gatekeepers. Five questions every board should put to management this year.